“The client may become the king, but he is not the art director.” – Von R. Glitschka.
Web maintenance phases
1.- Website analysis
The first step within the web maintenance service is to analyze the current situation. For this, a technical report is developed that covers the entire structure of the website, and also its ramifications in social networks.
First of all we have to be aware of our current reality, without that consciousness we can not progress, with it, there are no limits. Knowing who we are now, and being clear about where we want to go, we only have the arduous task of drawing up a flexible plan that allows us to evolve to the desired level.
2.- Development and implementation of a digital marketing plan
The second step of web maintenance is the planning of the steps to follow in order to achieve our objectives. For this, we developed a digital marketing strategy based on Inbound marketing, advocacy marketing and omnichannel marketing. We will take into account the different digital communication channels, as well as the budget allocated to advertising.
Starting from the products or services we want to offer, we will select the keywords that best suit our needs, developing a content strategy to enhance the weight of these keywords in our digital spaces.
The website is the central pillar of our digital world, but there are more digital spaces in which we can have presence, social networks, directories, etc. We have to select which interests us, for that we have to define our objectives.
Life, like the Internet, is in constant movement. There is no magic wand, you have to try, measure and correct. And you have to do it quickly and at the lowest possible cost. To be authentic, you have to innovate, and for that we have to experiment.
The content must be created based on the demand of the users. Success lies in giving them the right information in the only moment, at the time.
We currently live in a world oversaturated with information, which is why we have to focus on quality, rather than quantity. The users, you and me included, are more than saturated with advertising and information. We only pay attention to what really interests us!
The secret of a good marketing plan lies in having the information available on the network when a user seeks it, that is the necessary preparation and, one of the most important things we do with web maintenance.
What is our great tool?
Social networks and the blog!
I insist, any information is not valid, we have to be selective and offer quality and clarity. Our goal is to connect with people who are interested in our services or products, others do not interest us, and we do not interest them either. We must to avoid wasting time and saturating the user.
Online reputation is vital and viral, and a bad memory can make you lose many customers. Watch out! Good information at the right time and the right person. This is the goal. If we do this, in return we will obtain quality traffic, and that means:
Users looking for our services or products!
This is what interests us, the rest only saturates, tires, bores … and in the end … Go away!
3.- SEO optimization of the website
Sinergia Índigo’s web maintenance service also focuses on the progressive optimization of the errors detected in the website report:
4.- Development and maintenance of Social Networks
With web maintenance we made a weekly publication on the blog, we also created a publication on social networks accompanied by a few images and occasionally a video. Depending on the budget, possible advertising campaigns will be studied. In addition, consultations on social networks will be addressed daily.
5.- Web Analytics
Through Google Analytics, Facebook analytics and other methods of observation, the results obtained will be analyzed in order to correct errors, implement new strategies, verify results, and take any measure considered appropriate to achieve the objectives. Presenting a monthly report of the actions taken and their verified results with the web analytics. In addition, the LOPD or Data Protection Law will be implemented.